It’s time to understand your audience with LanternFish

Instead of making assumptions about customers' wants and needs, wouldn’t it be more interesting to actually listen to what they are openly saying? This is exactly what our industry leading, proprietary digital research system, LanternFish does. 

LanternFish dives deep into online content and conversations by monitoring forums, social media channels, as well as topic discussions across news, websites, blogs, and the most frequent terms or questions typed on search engines. All this information reveals a wide range of data. By leveraging this data, Lanternfish unlocks trends that will lead to strong content creation and media strategy, which allows companies to deliver personalised campaigns and to drive change in behaviour. 

Social media has been playing an important role in the democratisation of medical information, which empowered consumers to take control of their own health. You can find patients openly and actively online turning to each other, exchanging experiences and looking for information related to certain diagnoses or treatments. 

Healthcare professionals are not different from patients. They can be found online on networking platforms, blogs, and microblogs sharing cases and ideas, discussing challenges, making referrals, disseminating their research, engaging in health advocacy, or even communicating with experts, patients, caregivers, students and colleagues.

While these exchanges are welcomed by most of the healthcare industry for raising awareness around important diseases, de-stigmatising conditions, and providing a place for mutual support among patients, it has also created challenges. Some important examples include the spread of misinformation; breaches of patient privacy; and negative brand sentiment that can easily turn into lack of trust and damage to reputation. 

Lanternfish helps companies to protect their brands by monitoring these real time conversations, which is the most powerful way to protect your brand, and uncover insights that will inform marketing strategies and solutions to help answer unmet wants and needs. 

If you would like to know more about LanternFish and how it can help your business get in touch with us. We would love to hear from you.