Global healthcare marketing is a melting pot of cultures, with a rich tapestry of languages spoken across markets. By incorporating multilingual landing pages into your campaigns, you can break down language barriers to connect with a broader audience, optimise CRO and increase conversion.

Swordfish Group has partnered with HubSpot to offer support to organisations who are looking for a solution to launch omni-channel campaigns that connect multiple data sources to enable personalised customer journeys regardless of existing in-house legacy technology.

In the rapidly evolving world of healthcare marketing, staying ahead of the competition requires embracing innovative technologies. One such technology is Artificial Intelligence (AI). By leveraging AI, marketers can enhance their strategies, improve customer experiences, and streamline operations. In this Signals blog , we'll explore six effective ways to integrate AI into your marketing efforts.

Content intelligence is a crucial tool for pharmaceutical marketing in Australia. In an industry that is highly regulated and focused on providing accurate and trustworthy information to consumers, content intelligence can help pharmaceutical companies to create effective marketing strategies that are both compliant with regulations and tailored to the needs of their target audience.

Is your website in need of a content clean up but you’re worried about cleaning up your website's content because of the fear of losing your search engine rankings? In our latest Signals blog, we explore how to clean up your content without negatively affecting your search engine rankings.

In today's digital age, having a strong online presence is essential for any brand or individual looking to succeed. In our latest Signals blog article, we explore the steps to effectively use digital PR to reach your target audience, engage with influencers, create valuable content, leverage social media, optimise for SEO, and monitor and measure your progress.

In today's fast-paced world, keeping up with the latest communication and CX trends is essential for healthcare organisations to stay relevant, engage with patients, stakeholders, and staff, and deliver more effective and efficient healthcare services. Our blog post explores the use of social media platforms, video content, chatbots and AI-powered communication, telemedicine, and personalised communication in healthcare communication and CX.

With the right MarTech tools, pharmaceutical companies can increase brand awareness, improve customer engagement, and generate leads. However, choosing the right tools and building an effective MarTech stack can be a daunting task. In this article, we will provide advice steps specifically tailored to Australian pharmaceutical companies and marketing teams on how to build an effective MarTech stack.

The Healing Power of Storytelling: Why it Matters in Healthcare Marketing. In this article, we explore the top 5 reasons why you should focus on storytelling in healthcare marketing strategies, and how it can help you to achieve your goals and stand out in a crowded market.

In the ever-evolving digital world, it's important for brands in the Australian pharmaceutical industry to stay ahead of the curve. One way to do so is by migrating to Google Analytics 4 (GA4). In this blog post, we will explore the importance and benefits of migrating to GA4 for brands in the Australian pharmaceutical industry.

Podcast marketing is a powerful tool to connect with your audience and drive business results. To help you make the most of this strategy, we've compiled a list of the top 5 best practices for Pharmaceutical podcast marketing in 2023. From developing a strong content strategy to following regulatory guidelines, these tips will help you create informative, engaging, and compliant podcasts that resonate with your target audience. Check out our latest Signals blog post to learn more!

The advancement of artificial intelligence (AI) has brought about a new era of convenience and efficiency in our daily lives. From voice assistants to search engines, AI technology has made a significant impact in the way we interact with machines and access information. Two of the most exciting developments in this field are Google BARD AI and ChatGPT.

Instead of making assumptions about customers' wants and needs, wouldn’t it be more interesting to actually listen to what they are openly saying? This is exactly what our industry leading, proprietary digital research system, LanternFish does.

The recently launched MedPaLM, is a large language model aligned to the medical domain and designed to generate safe and helpful answers in the medical field. Swordfish explore how health professionals and pharmaceutical brands are preparing for this new engagement channel.

Swordfish Group was born out of the evolving necessity for agency partners to help organisations navigate our modern industry, and collaborate to solve their complex business problems.

Swordfish Group was born out of the evolving necessity for agency partners to help organisations navigate our modern industry, and collaborate to solve their complex business problems.

Swordfish Group was born out of the evolving necessity for agency partners to help organisations navigate our modern industry, and collaborate to solve their complex business problems.