Creativity Inspires Transformation
At Swordfish, we believe creativity inspires transformation.
Working with some of the brightest minds, I have the incredible opportunity to lead Creative for The Swordfish Group, servicing clients across APAC, LATAM, and the US. At the agency, we are focused on delivering strategic creative journeys across channels, to drive behaviour change.
For us, building creative that transcends touch points has never been more important. With digital transformation, the days of the static adcept are long gone; how the idea supports the change journey is what matters most.
Our customer-first approach enables us to build more impactful relationships between people and brands, each time they meet. Ideas inspired by CX insights strengthen partnerships between healthcare professionals, patients and brands; the ability to make customers feel ‘seen’ and understood at a moment that matters to them is, after all, a powerful marketing tool.
Digital transformation has not only required an evolution of how we build concepts; it has changed how we present proposals to clients, how we execute the chosen idea; and how we integrate new tools at the agency to meet the demands of increasingly complex omnichannel campaigns.
But brand is still crucial to us at Swordfish. We believe brand equity, a distinctive brand platform and personality, is still what sets you apart from competitors with similar tech stacks. It’s vital that we continue to apply creativity to building brands, transforming customers’ thinking and behaviours through ideas that spark a new way to see or imagine the world.
Success requires human connection, the ability to understand others’ experiences, thoughts and feelings, in order to solve the problems, they face or support their ambitions. We put the customers at the centre with an interaction designed approach that brings brand experiences to the next level.
No two days are ever the same at Swordfish, because no two clients ever come to us with exactly the same problem to solve. I continue to be impressed by our team’s ability to create solutions in real time and take on some of the most challenging opportunities in our industry.
Get in touch, we look forward to helping you solve the problems of tomorrow, today.